BITM IT Entrepreneurship and Management
IT Entrepreneurship and Management
Subject Code: IT248
Course Title: IT Entrepreneurship and Management
Course No: IT248
Nature of Course: Theory & Practical
Full Marks: 60
Pass Marks: 30
Credit Hours: 3
Course Description
Course Objective
Course Contents
| Course Contents | Teaching Methodology | Teaching Hours |
|---|---|---|
| Unit 1: Foundations of Entrepreneurship (6 Hrs.) | ||
| Definition and Importance of Entrepreneurship Types of Entrepreneurs | Lecture | |
| Key Characters of Successful Entrepreneurs | ||
| Entrepreneurship Ecosystem | ||
| Role of ICT in Entrepreneurship | ||
| Case Study: Success story of e-Sewa or Khalti and its impact on fintech industries. | ||
| Unit 2: Idea Generation and Market Research (10 Hrs.) | ||
| Techniques for Creative Thinking | Lecture | |
| Market Needs Identification | ||
| Evaluating Business Ideas | ||
| Current Technology Trend Analysis | ||
| Prototyping Development | ||
| Defining Target Markets | ||
| Competitor Analysis Tools | ||
| Consumer Behavior Insight | ||
| Case Study: Pathao (Nepal) ride share services market entry strategies and adaptations | ||
| Unit 3: Business Model Development Crafting a Business Plan (10 Hrs.) | ||
| Business Model Canvas Framework | Lecture | |
| Identifying Revenue Sources | ||
| Cost Structure Analysis | ||
| Sustainability Business Models | ||
| Essential Elements of a Business Plan | ||
| Financial Projections Development | ||
| Marketing Strategy Formulation | ||
| Operational Planning Essentials | ||
| Risk Management Strategies | ||
| Case Study: Business plans from emerging Nepali tech startups. | ||
| Unit 4: Legal and Regulatory Framework (6 Hrs.) | ||
| Concept of Nepali Business Laws for startups | Lecture | |
| Intellectual Property Rights (IPR) | ||
| Licensing and Permits Required for Startups | ||
| Taxation Basics for Businesses | ||
| Compliance with Labor Laws | ||
| Case Study: Legal challenges faced by Nepali startups in the IT sector. | ||
| Unit 5: Financial Management and Marketing Strategies for Startups (10 Hrs.) | ||
| Funding Sources for Startups | Lecture | |
| Budgeting Techniques for New Ventures | ||
| Cash Flow Management Essentials | ||
| Financial Reporting Requirements | ||
| Developing a Marketing Strategy | ||
| Digital Marketing Techniques | ||
| Sales Techniques for Startups | ||
| Customer Relationship Management (CRM) | ||
| Brand Building Essentials | ||
| Case Study: The marketing strategies that propelled MakeMyTrip's growth. | ||
| Unit 6: Leadership and Corporate Social Responsibility (6 Hrs.) | ||
| Leadership Styles in Entrepreneurship | Lecture | |
| Building Effective Teams | ||
| Conflict Resolution Techniques | ||
| Motivating Employees in Startups | ||
| Networking Skills for Entrepreneurs | ||
| Corporate Social Responsibility (CSR) | ||
| Sustainability Practices for Startups | ||
| Ethical Marketing Strategies | ||
| Case Study: Tata Group’s CSR initiatives in India and their impact on society. |
Text Books
1. Feld, B., & Mendelson, J. (2012). Venture deals: Be smarter than your lawyer and venture capitalist. Wiley.
2. Horowitz, B. (2014). The hard thing about hard things: Building a business when there are no easy answers. Harper Business.
3. Kawasaki, G. (2015). The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything (Rev. & expanded ed.). Portfolio/Penguin.
4. Kuratko, D. F. (2023). Entrepreneurship: Theory, process, practice (12th ed.). Cengage Learning.
5. Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business.
6. Thiel, P. (2014). Zero to one: Notes on startups, or how to build the future. Crown Business.