BITM IT Entrepreneurship and Management

Definition and Importance of Entrepreneurship Types of Entrepreneurs. Key Characters of Successful Entrepreneurs. Entrepreneurship Ecosystem. Role of ICT in Entrepreneurship. Case Study: Success story of e-Sewa or Khalti and its impact on fintech industries.

Techniques for Creative Thinking. Market Needs Identification. Evaluating Business Ideas. Current Technology Trend Analysis. Prototyping Development. Defining Target Markets. Competitor Analysis Tools. Consumer Behavior Insight. Case Study: Pathao (Nepal) ride share services market entry strategies and adaptations.

Business Model Canvas Framework. Identifying Revenue Sources. Cost Structure Analysis. Sustainability Business Models. Essential Elements of a Business Plan. Financial Projections Development. Marketing Strategy Formulation. Operational Planning Essentials. Risk Management Strategies. Case Study: Business plans from emerging Nepali tech startups.

Concept of Nepali Business Laws for startups. Intellectual Property Rights (IPR). Licensing and Permits Required for Startups. Taxation Basics for Businesses. Compliance with Labor Laws. Case Study: Legal challenges faced by Nepali startups in the IT sector.

Funding Sources for Startups. Budgeting Techniques for New Ventures. Cash Flow Management Essentials. Financial Reporting Requirements. Developing a Marketing Strategy. Digital Marketing Techniques. Sales Techniques for Startups. Customer Relationship Management (CRM). Brand Building Essentials. Case Study: The marketing strategies that propelled MakeMyTrip's growth.

Leadership Styles in Entrepreneurship. Building Effective Teams. Conflict Resolution Techniques. Motivating Employees in Startups. Networking Skills for Entrepreneurs. Corporate Social Responsibility (CSR). Sustainability Practices for Startups. Ethical Marketing Strategies. Case Study: Tata Group’s CSR initiatives in India and their impact on society.