New
CSIT Courses
Class 12
BBS - TU
BBA
Notices
Blog
Sign in
→
Open main menu
BITM Fundamentals of Marketing
bitm
semester 5
This course on marketing deals on the operation of the marketing functions in a dynamic and competitive environment.
Chapter Wise Notes
Question Banks
Syllabus
Chapter Wise Questions
Viva
Practical
Chapters
1: Introduction
2: Understanding Marketing Environment
3: Marketing Information System
4: Buyer Behavior
5: Segmentation, Targeting and Positioning Strategies
6: Product Decisions
7: Pricing Decisions
8: Distribution Decisions
9: Promotion Decisions
Promotion Decisions – Fundamentals of Marketing Notes
PDF slides coming soon
