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BITM Fundamentals of Marketing
bitm
semester 5
This course on marketing deals on the operation of the marketing functions in a dynamic and competitive environment.
Chapter Wise Notes
Question Banks
Syllabus
Chapter Wise Questions
Viva
Practical
Chapters
1: Introduction
2: Understanding Marketing Environment
3: Marketing Information System
4: Buyer Behavior
5: Segmentation, Targeting and Positioning Strategies
6: Product Decisions
7: Pricing Decisions
8: Distribution Decisions
9: Promotion Decisions
Buyer Behavior – Fundamentals of Marketing Notes
PDF slides coming soon
