BITM Business Communication
bitmsemester 2
Business Communication
Subject Code: MGT204
Course Title: Business Communication
Course No: MGT204
Nature of Course: Theory & Practical
Full Marks: 60 + 40
Pass Marks: 30 + 20
Credit Hours: 3
Course Description
Communication in business: communication process and malfunctions. Essentials of business communication: shorter structured units, effective organization, unity, coherence, and standard grammatical forms. Written communication: business correspondence formats, terms papers, project reports and research reports. Oral communication: formal and informal oral communication, group discussions, seminar presentations, gestures and body language.
Course Objective
This course aims to develop students' skill in presenting effective oral and written communication in English language with a focus on presenting seminars, writing papers and reports, business correspondence and so on.
Course Contents
| Course Contents | Teaching Methodology | Teaching Hours |
|---|---|---|
| Unit 1: Communication Theory (16 Hrs.) | ||
| Role of communication in business | Lecture | |
| Model of the communication process | ||
| Perception and reality | ||
| Filter of the mind | ||
| Words and meaning | ||
| Some main functions of communication | ||
| Unit 2: Fundamentals of Business Writing (6 Hrs.) | ||
| Principles of clear business writing | Lecture | |
| Qualities of effective correspondence | ||
| Unit 3: Business Correspondence (6 Hrs.) | ||
| Sales and application | Lecture | |
| Memorandum | ||
| Unit 4: Business Report writing (6 Hrs.) | ||
| Reports: Problems, Organization and Interpretations | Lecture | |
| Reports: Determination and make-up | ||
| Unit 5: Other forms of Business Communication (8 Hrs.) | ||
| Public speaking and oral reporting | Lecture | |
| Other oral communication activities | ||
| Nonverbal communication |
Reference Books
1. Lesikar and Pettit (Sixth Edition) A-I-T-B-S. Publishers and Distribution 1999.