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BITM Business Communication

bitmsemester 2

BITM Business Communication Chapter Wise Questions

Past exam questions for Business Communication, organised chapter by chapter with solutions.

Asked on 2024 Exam
10.

Read the following case carefully and answer the questions that follow:

Surendra Limbu supervised 42 professionals in 8 city libraries. To cut the costs of unnecessary overtime, he issued this one-sentence memo to his staff:

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

After 26 copies were sent out, Limbu's office received 21 phone calls asking what the memo meant. It is uncertain that the 5 people who did not call to inquire about the memo understood it or not. It took a week to clarify the new policy.

Questions:

a. Define the rhetorical situation: Who is communicating to whom about what, how, and why? What was the goal of communication in this case?

b. Identify the communication error in the case: (poor task or audience analysis? Use of inappropriate language or style? Poor organization or formatting of information? Other?)

c. Explain what costs/losses were incurred by this problem.

d. Identify possible solutions or strategies that would have prevented the problem, and what benefits would be derived from implementing solutions or preventing the problem.

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Asked on 2023 Exam
15.

Read the following case carefully and answer the questions that follow:

As one of the first to enter the field of office automation, Infotech Software, Inc. had built a reputation for designing high-quality and user-friendly database and accounting programs for business and industry. When they decided to enter the word-processing market, their engineers designed an effective, versatile, and powerful program that Infotech felt sure would outperform any competitors.

To be sure that their new word-processing program was accurately documented, Infotech asked the senior program designer to supervise writing the instruction manual. The result was a thorough, accurate and precise description of every detail of the program’s operation.

When Infotech began marketing its new word processor, cries for help flooded in from office workers who were so confused by the massive manual that they couldn’t even find out how to get started. Then several business journals reviewed the program and judged it “too complicated” and “difficult to learn.” After an impressive start, sales of the new word processing program plummeted.

Infotech eventually put out a new, clearly written training guide that led new users step by step through introductory exercises and told them how to find commands quickly. But the rewrite cost Infotech $445,000/-, a year’s lead in the market, and its reputation for producing easy-to-use business software.

Questions:

a. What was the goal of the communication in this case? Why do you think the communicator could not clearly communicate its goal?

b. What common communication errors can take place while communicating professionally such as in this case?

c. In the light of this case, what costs/losses do you think a company / an organization has to incur due to the ineffective communication?

d. If you were the communicator writing this manual, what cautions would you take to avoid the situation Infotech Software faced?

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