BITM Business Communication

bitmsemester 2

The course aims to develop students’ professional communication competence and leadership skills necessary for success in the contemporary digital and corporate workplace. It integrates business writing, oral communication, intercultural collaboration, and digital professionalism.

semester photo

Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions Viva Practical

Unit 1:Fundamentals of Business Communication

Purpose and scope of business communication. Barriers and strategies for effective communication. Listening, feedback, and interpersonal skills. Communication ethics in multicultural workplaces.

Unit 2:Business Writing in the Digital Workplace

Email, memos, and instant business messages. Writing for collaboration platforms (Teams, Slack, etc.). Documenting information using AI and digital tools. Etiquette and security in e-communication.

Unit 3:Business Reports and Proposals

Types of business proposals and reports. Planning, researching, and organizing content. Visual design and data presentation. Executive summaries and recommendations.

Unit 4:Oral and Interpersonal Communication

Structuring and delivering business presentations. Conducting and participating in meetings. Interview communication strategies. Verbal and nonverbal elements of persuasion.

Unit 5:Cross-Cultural and Interpersonal Communication

Communication across cultures. Managing diversity and inclusion. Conflict resolution and negotiation. Social intelligence and empathy in professional life.

Unit 6:Employment Communication and Professional Branding

Writing résumés, cover letters, and portfolios. Virtual job interviews and LinkedIn networking. Personal branding and professional ethics. Reflective career communication.