BIT E-Commerce

bitsemester 7

This course covers the fundamental concepts of E-commerce and E-business models, E-commerce security, e-commerce payment systems, e-commerce catalogs, e-commerce marketing and search engine optimization.

Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions Viva Practical

Institute of Science and Technology

2080

Bachelor in Information Technology

E-Commerce

BIT403

Full Marks: 60

Pass Marks: 24

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

"Section A"

Long Answer Questions. Attempt any TWO questions.

[2 × 10 = 20]

What is E-commerce? Discuss the key elements of the E-commerce Business Model.

[2+8]

What is a dual signature? How is the dual signature generated? Describe the payment authorization in SET.

[2+3+5]

Define social, mobile and local marketing. How are the completion rate and skip rate used in video ad marketing?

[6+4]

"Section B"

Short Answer Questions. Attempt any EIGHT questions.

[8 × 5 = 40]

Discuss E-commerce history with respect to innovation, consolidation and reinvention.

[5]

How can capital be raised for a business model? Explain.

[5]

Describe integrity, nonrepudation and confidentiality in E-commerce security.

[5]

Discuss the security threats in E-commerce.

[5]

Explain the process of E-payment using online credit card transactions.

[5]

How can you use open source CMS for developing E-commerce applications?

[5]

Discuss the Pinterest marketing tools.

[5]

What is a recommendation system? Differentiate collaborative filtering from content based filtering.

[5]

What is a page rank? How can you do search engine optimization to improve page rank?

[2+3]

BIT E-Commerce

BIT Semester 7 E-Commerce Question Paper 2080 – Solved

Institute of Science and Technology