BIT E-Commerce
E-Commerce
Subject Code: BIT403
Course Title: E-Commerce
Course No: BIT403
Nature of Course: Theory & Practical
Full Marks: 100
Pass Marks: 40
Credit Hours: 3
Course Description
Course Objective
Course Contents
Unit 1: Introduction (4 Hrs.)
E-commerce, E-business, Trends in E-commerce, Unique Features of E-commerce, Types of E-commerce: B2C, B2B, C2B, C2C, Mobile E-Commerce, Social E-commerce, Local E-commerce, Pure vs. Partial E-commerce; History of E-commerce: Invention, Consolidation, Reinvention; Understanding E-commerce: Technology, Business, and Society Perspectives; Challenges in E-commerce, Status of E-commerce in Nepal
Unit 2: E-commerce Business Models (8 Hrs.)
Business Model, Key Elements of Business Model, Raising Capital for Business Model: Seed Capital, Elevator Pitch, Incubators, Angel Investors, Venture Capital Investors, Crowdfunding; B2C Business Models: E-tailer, Community Provider, Content Provider, Portal, Transaction Broker, Market Creator, Service Provider; B2B Business Models: Net Marketplaces (E-distributer, E-procurement, Exchanges, Industry Consortia), Private Industrial Networks; Electronic Data Interchange (EDI), EDI Layered Architecture, EDI in E-commerce, E-commerce and Industry Value Chain, Firm Value Chain, Firm Value Web, Case Studies of Global and Local E-commerce Systems; Case Study of Global and Local E-commerce Service Providers
Unit 3: E-Commerce Security (8 Hrs.)
E-commerce Security, E-commerce Security Environment, Dimensions of E-commerce Security: Integrity, Nonrepudiation, Authenticity, Confidentiality, Privacy, Availability; Security Threats in E-commerce: Malicious Code, Potentially Unwanted Programs, Phishing, Hacking, Cyber Vandalism and Hacktivism, Data Breaches, Credit Card Fraud, Identity Fraud, Spoofing, Pharming, and Spam, Sniffing and Man-in-the-Middle Attacks, DoS and DDoS Attacks, Insider Attacks, Social Network Security Issues, Mobile Platform Security Issues, Cloud Security Issues, IoT Security Issues; Achieving E-commerce Security: Cryptography, Digital Envelopes, Digital Certificates and Public Key Infrastructure, SSL, TLS, HTTPS, VPNs, Firewalls, Intrusion Detection and Prevention, Antiviruses; E-commerce Security Plan, Laws, Government and Public Policies, Electronic Transaction Act of Nepal
Unit 4: E-commerce Payment Systems (8 Hrs.)
E-payment System, Online Credit Card Transactions, Online Stored Value Payment System, Mobile Payment Systems, Blockchain and Cryptocurrencies, Electronic Billing Presentment and Payment: Biller Direct, Online Banking, Consolidator, Mobile; Auctioning in E-commerce (English, Dutch, Vickery, Double), SET Protocol, Features of SET, Participants in SET, Card Holder Registration, Merchant Registration, Purchase Request, Dual Signature, Payment Authorization, Payment Capture; Status of E-Payment Systems in Nepal, Case Studies of Global and Local Payment Systems
Unit 5: Building E-commerce System (5 Hrs.)
E-commerce Website/Software, Building Catalogs: Static, Dynamic, Building Shopping Cart, Transaction Processing, Development of E-commerce Website/Software: Databases, Application Programs, Integration with ERP Systems, Integration with Payment Gateways, Using Open Source CMS for Development of E-commerce Applications, Hosting E-commerce Website
Unit 6: E-Commerce Marketing and Advertising (7 Hrs.)
Internet Audience and Consumer Behavior, Consumer Behavior Models, Online Purchase Decision; Online Advertisement, Ad Targeting, Search Engine Marketing and Advertising, Display Ad Marketing, E-mail Marketing, Affiliate Marketing, Viral Marketing, Lead Generation Marketing, Social, Mobile and Local Marketing, Multi-Channel Marketing; Costs and Benefits of Online Marketing: Online Marketing Metrics Lexicon, Costs of Online Advertising, Pricing Models for Online Advertisements; Social Marketing Process, Facebook Marketing: Features and Tools; Twitter Marketing: Features and Tools; Pinterest Marketing: Features and Tools; Location Based Marketing Tools
Unit 7: Optimizing E-commerce Systems (5 Hrs.)
Search Engine Optimization, Working mechanism of Search Engines, On Page SEO, Off Page SEO, Page Ranks, Using Google Analytics, Social Media Analytics, Recommendation Systems: Collaborative, Content Based, Use of Recommendation Systems in E-commerce
Reference Books
- Laudon, Kenneth C. and Carol Guercio Traver. E-commerce: Business, Technology, Society. 17th ed. Pearson, 2022.
- Electronic Transaction Act of Nepal.
- SET Secure Electronic Transaction Specification, Book 1: Business Description.
- Turban, Efraim, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban. Electronic Commerce: A Managerial and Social Networks Perspective. Springer.
- Schneider, Gary P. Electronic Commerce. Course Technology, Cengage Learning.
- Combe, Colin. Introduction to E-business: Management and Strategy. Elsevier.
- Chaffey, Dave. E-Business & E-Commerce Management: Strategy, Implementation and Practice. Pearson.
- Darie, Cristian and Emilian Balanescu. Beginning PHP and MySQL E-Commerce: From Novice to Professional. Apress.
- Darie, Cristian and Karli Watson. Beginning ASP.NET E-Commerce in C#: From Novice to Professional. Apress.
- Ullman, Larry. Effortless E-commerce with PHP and MySQL. New Riders.
- Enge, Eric, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola. The Art of SEO: Mastering Search Engine Optimization. O'Reilly.
- Clarke, Adam. SEO: Learn Search Engine Optimization with Smart Internet Marketing Strategies.
- Aggarwal, Charu C. Recommender Systems. Springer.
Lab Works
The laboratory work includes developing E-commerce websites. The students are highly encouraged to use server side and client side scripting for developing the websites with functions including product list, product search, product category, shopping cart, order history, wish list, checkout, and payment. Students can also use open source e-commerce CMS frameworks and configure them to simulate e-commerce systems. Additionally, the laboratory work includes using SEO tools like Google Analytics, Facebook Analytics, and Twitter Analytics.