BIT E-Commerce

E-commerce, E-business, Trends in E-commerce, Unique Features of E-commerce, Types of E-commerce: B2C, B2B, C2B, C2C, Mobile E-Commerce, Social E-commerce, Local E-commerce, Pure vs. Partial E-commerce; History of E-commerce: Invention, Consolidation, Reinvention; Understanding E-commerce: Technology, Business, and Society Perspectives; Challenges in E-commerce, Status of E-commerce in Nepal

Business Model, Key Elements of Business Model, Raising Capital for Business Model: Seed Capital, Elevator Pitch, Incubators, Angel Investors, Venture Capital Investors, Crowdfunding; B2C Business Models: E-tailer, Community Provider, Content Provider, Portal, Transaction Broker, Market Creator, Service Provider; B2B Business Models: Net Marketplaces (E-distributer, E-procurement, Exchanges, Industry Consortia), Private Industrial Networks; Electronic Data Interchange (EDI), EDI Layered Architecture, EDI in E-commerce, E-commerce and Industry Value Chain, Firm Value Chain, Firm Value Web, Case Studies of Global and Local E-commerce Systems; Case Study of Global and Local E-commerce Service Providers

E-commerce Security, E-commerce Security Environment, Dimensions of E-commerce Security: Integrity, Nonrepudiation, Authenticity, Confidentiality, Privacy, Availability; Security Threats in E-commerce: Malicious Code, Potentially Unwanted Programs, Phishing, Hacking, Cyber Vandalism and Hacktivism, Data Breaches, Credit Card Fraud, Identity Fraud, Spoofing, Pharming, and Spam, Sniffing and Man-in-the-Middle Attacks, DoS and DDoS Attacks, Insider Attacks, Social Network Security Issues, Mobile Platform Security Issues, Cloud Security Issues, IoT Security Issues; Achieving E-commerce Security: Cryptography, Digital Envelopes, Digital Certificates and Public Key Infrastructure, SSL, TLS, HTTPS, VPNs, Firewalls, Intrusion Detection and Prevention, Antiviruses; E-commerce Security Plan, Laws, Government and Public Policies, Electronic Transaction Act of Nepal

E-payment System, Online Credit Card Transactions, Online Stored Value Payment System, Mobile Payment Systems, Blockchain and Cryptocurrencies, Electronic Billing Presentment and Payment: Biller Direct, Online Banking, Consolidator, Mobile; Auctioning in E-commerce (English, Dutch, Vickery, Double), SET Protocol, Features of SET, Participants in SET, Card Holder Registration, Merchant Registration, Purchase Request, Dual Signature, Payment Authorization, Payment Capture; Status of E-Payment Systems in Nepal, Case Studies of Global and Local Payment Systems

E-commerce Website/Software, Building Catalogs: Static, Dynamic, Building Shopping Cart, Transaction Processing, Development of E-commerce Website/Software: Databases, Application Programs, Integration with ERP Systems, Integration with Payment Gateways, Using Open Source CMS for Development of E-commerce Applications, Hosting E-commerce Website

Internet Audience and Consumer Behavior, Consumer Behavior Models, Online Purchase Decision; Online Advertisement, Ad Targeting, Search Engine Marketing and Advertising, Display Ad Marketing, E-mail Marketing, Affiliate Marketing, Viral Marketing, Lead Generation Marketing, Social, Mobile and Local Marketing, Multi-Channel Marketing; Costs and Benefits of Online Marketing: Online Marketing Metrics Lexicon, Costs of Online Advertising, Pricing Models for Online Advertisements; Social Marketing Process, Facebook Marketing: Features and Tools; Twitter Marketing: Features and Tools; Pinterest Marketing: Features and Tools; Location Based Marketing Tools

Search Engine Optimization, Working mechanism of Search Engines, On Page SEO, Off Page SEO, Page Ranks, Using Google Analytics, Social Media Analytics, Recommendation Systems: Collaborative, Content Based, Use of Recommendation Systems in E-commerce