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BBS Business Communication

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BBS Business Communication Chapter Wise Questions

Past TU exam questions for Business Communication, organised chapter by chapter with solutions.

Asked on 2081 Exam
2.

Having been inspired by a workshop he had attended earlier on motivating the employees, the section head of public relations department at DZire Company decided to send inspirational quotes to his employees repeatedly throughout the day to keep them motivated. To maintain good customer relations, the employees were expected to promptly respond to customers' queries and address their complaints through emails, phones, and social media feeds. This could be very stressful, given that the number of complaints had exponentially increased due to Covid19 situation and the closure and restrictions imposed by the government. Rasika, having a great record in meeting deadlines, had also been greatly affected by this situation. Even she was not able to keep up with the increase in inquiries and complaints made by the customers. The inbox was constantly full; the phone kept ringing and social media notifications kept on popping up.

Answer the following questions:

a. Following his recent participation in a workshop on motivating employees, the custom head of the public relation department seemed earnest in his intention to motivate the employees. However, his decision to motivate the employees with a constant flow of motivational quotations backfired. Analyze minutely what went wrong regarding communication in this case.

b. Suppose you are the section head. How would you achieve your goal without disrupting the employees? Discuss your approach with proper strategies.

[2*9]
Asked on 2079 Exam
7.

Read the given case and answer the following question. 

In episode two of the British science-fiction anthology series Black Mirror, entitled "Fifteen Million Merits", Bingham Madsen (played by Daniel Kaluuya) lives in an enclosed society. Citizens spend their days on stationary bikes, peddling furiously for merits -- a form ofcurrency used to buy food, goods, and entertainment. Bing lives a room made of screens. Periodically, these screens fill with advertisements for game shows, and contests, and porn. If Bing wants to stop an ad, he must pay a substantial fee of merits. (If he shouts (Note: likely typo for 'shuts') his eyes, the ad will simply pause until he opens them again.) At one point in the episode, Bing's account is drained and he is unable to escape a particularly upsetting ad.In our own society, advertisements are everywhere. Think, about how many ads you encounter in a single day (ex. While driving, listening to the radio, watching Hulu, listening to Spotify, opening your mail, checking your email, watching YouTube). It's nearly impossible to separate desiredcontent from undesirable content perhaps you're able to splurge on an ad-free subscription to Hulu, or upgrade to a premium account on spotify. If so, you occupy a privileged position. Not everyone can afford to 'opt out" so to speak. Nevertheless, even if you' research able to cut back on the amount of advertisements you're exposed to, a large number of ads still reach you.
Recently, after appreciating the sheer number of ads I'm forced to watch on a daily basis to consume my desiredcontent. I began to contemplate how these advertisements might be affecting my psyche. Many ads, I realized, prey primarily on our insecurities. Oh you don't have this? Well you need it! If you're going to be thin/well-liked successful/beautiful. A great many start by convincing you of your inadequacy -- of your ordinariness or general lacking -- before moving on to why their product will help cure you.

a. Advertising, according to the passage, is manipulation of human consciousness. To what extent do you agree or disagree with this claim? Explain your answer.
b. Pick up one advertisement of your choice and describe different tools and techniques used to manipulate the consciousness of the consumers.
[2*9=18 ]

Asked on 2078 Exam
7.
Read the given case and answer the following question.

Workplace surveillance is not new, of course, but new technologies have made it possible for employers to monitor workers both in and out of the workplace and can harm workers in myriad ways. Some of the threats posed by increasingly sophisticated workplace surveillance are a direct result of the pervasive monitoring itself, but others are result of the exploitative and often illegal practices that such surveillance enables, from health and safety harms to discrimination.The dangers posed by workplace surveillance fall most heavily on the most vulnerable workers, exacerbating an array of economic inequalities and preventing these workers from challenging these increasingly invasive practices. But worker monitoring is also part of a cycle of restructured work arrangements through which firms de-skill work and misclassify employees, allowing them to pay workers less, sidestep worker protections, and undermine workers' bargaining ability.At its core, pervasive and unchecked workplace surveillance fundamentally shifts the dynamics of power in the workplace in favour of firms in ways that harm workers and drive inequitable growth. It enables illegal discrimination, hampers worker organizing, and leads to constant stress for workers who can be fired at any time. More broadly, worker surveillance distorts the nature of jobs and economic opportunity by hyper-enabling the de-skilling of jobs and destroying workers' autonomy.Companies surveil workers for many reasons, often citing security concerns, the need to streamline billing and project management, or the desire to increase worker productivity. Employers may also conduct surveillance simply for tits own sake. (Note: typo in original document) They do so to gain a sense of greater control, to reduce risks in their operations, and simply because new technologies for monitoring are pervasive and increasingly inexpensive to implement.In practice, this surveillance not only allows and intensifies exploitative workplace practices, but also undermines worker power and contributes to increasingly worse wages and working conditions.
Questions:

a. Workplace surveillance is very common in the modern workstations. Do you think it is ethical to surveil workers in the company? Explain your answer.
b. Assume that you are the Managing Director of a company. What strategy would you adopt to make sure all the staff in the office are working as per the spirit of the organization?

[2*9=18 ]

Asked on 2080 Exam
1.
Read the given case and answer the questions given at the end.

'More than half of car drivers are complying with 30mph speed limits for the first time, according to official figures, which suggest that speed cameras have altered drivers' behavior.The proportion of drivers who break the limit in built-up areas fell from 72 per cent in 1996 to 49 per cent last year.The improvement in compliance appears to have contributed to a sharp fall in pedestrian deaths, down by a third in the past decade, from 997 in 1996 to 671 in 2005.The Department for Transport monitored the speeds of different types of vehicles in free-flowing conditions on several types of roads.The measurements were taken well away from speed camera sites to ensure that the results were not distorted by drivers slowing down briefly. The proportion of drivers in a 30 mph area travelling fasterthan 35 mph, the lowest speed at which cameras are triggered, has halved from 37 per cent in 1996 to 19 per cent last year.However, the proportion travelling at more than 10mph above the 70mph limit on motorways has fallen only slightly over the same period, from 19 per cent to 17 per cent.''Paul Watters, the AA's head of roads policy, said that the big increase in speed camera fines, from 260,000 in 1996 to two million in 2004, had made drivers pay more attention to the limit. More than a million drivers have six or more penalty points on their licenses and are only one conviction away from an automatic six-month ban, according to a survey last week.Mr. Watters said that satellite navigation systems which inform drivers of the limit on the road they are on may also have played a part in improving compliance.''The RAC Foundation said that a greater police presence was needed on the roads to deter a hard core of car drivers and motorcyclists who obeyed the limit only when they spotted cameras. Paul Smith, founder of the Safe Speed anti-speed camera campaign, said that the fall in pedestrian deaths was partly the result of a 16 per cent decline in walking."It's not exceeding the speed limit that causes the crash – it's driving like a nutter," he said. "Just because people are driving more slowly on some types of road does not mean those roads are safer."'
(Ben Webster, Transport Correspondent The Times, 6 April 2007)
a. The passage discusses speed cameras and their impacts on drivers' behavior. Does the writer in the passage think that speed cameras help in reducing road accidents and killing of pedestrians?

 b. Road accidents and killing of the pedestrians are common in Nepalese contexts as well. In your opinion, what are the causes of road accidents? Can we minimize such accidents setting up speed cameras in the street? Discuss.
[2*9=18 ]