Having been inspired by a workshop he had attended earlier on motivating the employees, the section head of public relations department at DZire…
BBS Business Communication · 2081 · Solved Question with Answer
Having been inspired by a workshop he had attended earlier on motivating the employees, the section head of public relations department at DZire Company decided to send inspirational quotes to his employees repeatedly throughout the day to keep them motivated. To maintain good customer relations, the employees were expected to promptly respond to customers' queries and address their complaints through emails, phones, and social media feeds. This could be very stressful, given that the number of complaints had exponentially increased due to Covid19 situation and the closure and restrictions imposed by the government. Rasika, having a great record in meeting deadlines, had also been greatly affected by this situation. Even she was not able to keep up with the increase in inquiries and complaints made by the customers. The inbox was constantly full; the phone kept ringing and social media notifications kept on popping up.
Answer the following questions:
a. Following his recent participation in a workshop on motivating employees, the custom head of the public relation department seemed earnest in his intention to motivate the employees. However, his decision to motivate the employees with a constant flow of motivational quotations backfired. Analyze minutely what went wrong regarding communication in this case.
b. Suppose you are the section head. How would you achieve your goal without disrupting the employees? Discuss your approach with proper strategies.