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BBA Business Information Systems

bbasemester 5

BBA Business Information Systems Chapter Wise Questions

Past TU exam questions for Business Information Systems, organised chapter by chapter with solutions.

Asked on 2024 Exam
4.

Read the following scenario and answer the question given below:

Management at your agricultural chemicals corporation has been dissatisfied with production planning. Production plans are created using best guesses of demand for each product, which are based on how much of each product has been ordered in the past. If a customer places an unexpected order or requests a change to an existing order after it has been placed, there is no way to adjust production plans. The company may have to tell customers it can't fill their orders, or it may run up extra costs maintaining additional inventory to prevent stock-outs. At the end of each month, orders are totaled and manually keyed into the company's production planning system. Data from the past month's production and inventory systems is manually entered into the firm's order management system. Analysts from the sales department and from the production department analyze the data from their respective systems to determine what the sales targets and production targets should be for the next month. These estimates are usually different. The analysts then get together at a high-level planning meeting to revise the production and sales targets to take into account senior management's goals for market share, revenues, and profits. The outcome of the meeting is a finalized production master schedule. The entire production planning process takes 17 business days to complete. Nine of these days are required to enter and validate the data. The remaining days are spent developing and reconciling the production and sales targets and finalizing the production master schedule.

Questions:
a. What are the deficiencies in data management approach adopted by this organization and how it can be made efficient?
b. How the concept of social computing can be implemented by given organization to enhance the business process of customer service department?
c. Which advanced IT Technologies will you suggest to use to minimize the order fulfillment process?

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Asked on 2025 Exam
7.

Read the following scenario and answer the question given below:

ABC Retail Ltd., a mid-sized retail company, faced increasing competition in the local market due to emerging online stores and rapidly changing customer expectations. To maintain its market position, the management decided to invest in a comprehensive information system. Initially, they focused on understanding the role and impact of information systems, realizing their importance in improving internal operations and supporting decision-making. Through the implementation of a Computer-Based Information System (CBIS), ABC Retail was able to streamline operations, improve inventory management, and automate customer service processes, thus improving efficiency and responsiveness.

To further strengthen its position, ABC Retail aligned its information system strategy with its organizational goals. The company reengineered its business processes by adopting Business Process Management (BPM) practices supported by ERP systems. With the integration of strategic information systems, ABC Retail gained real-time insights into customer behavior and inventory levels, enabling quicker decision-making. Additionally, social computing tools were adopted for marketing and customer relationship management, allowing the company to engage with customers through Web 2.0 platforms and personalize offers based on customer data analytics.

As part of its digital transformation, ABC Retail expanded into mobile commerce by implementing wireless technologies and launching a mobile app. This move, combined with IoT devices in stores and predictive analytics tools, helped the company offer a seamless shopping experience. The new mobile platform facilitated better customer interaction, while the supply chain management system ensured timely stock replenishment. The integration of Business Analytics empowered managers to make data-driven decisions, identify trends, and forecast demand, ultimately enhancing customer satisfaction and operational efficiency.

a. How did ABC Retail Ltd. utilize information systems to gain a competitive advantage in the market?
b. In what ways did the integration of Business Process Management and ERP systems impact the company's internal operations?
c. What role did mobile computing and business analytics play in improving customer experience and decision-making at ABC Retail?

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