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Foundation of Business Management

bbasemester 1
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Faculty of Management

2023

Bachelor in Business Administration

Foundation of Business Management

MGT - 231

Full Marks: 100

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

"Section D"

Comprehensive Answer / Case / Situation Analysis Questions :

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1.

Analyze the following case carefully and answer the questions that follow:

 
The Giant Super Stores (TGSS) is an e-commerce business operating in the country. The top management of the Stores believes that profitability is possible only if the customers are satisfied with the products and services provided to them. TGSS deals with various types of consumers. Since the Store makes the provision of online business, it delivers services to customers on the basis of their demands and request. When the customer's order for their required goods, they tend to visit websites of TGSS and they put the order or they even can do it by email. Customers can pay the items purchased through online or a bank credit card or even cash at delivery. The management of TGSS committed that it would deliver goods within the following day of the order.Top management emphasizes consistency of operations. Because of the routine nature of work, the tendency of work becomes little concern on the part of managers regarding day-to-day store operation. For proper management of e-commerce, the management body fixed the responsibility of different department heads and communicated information quickly to provide proper service to the customers. For growth and promotion of business, TGSS management publishes its websites and facilities through various medias such as television, newspapers, magazines, billboards, and FM radios.The target groups of TGSS are all walks of life; nevertheless, on the basis of publicity and promotion, middle-class people felt more convenience and started to place the order for the supply of goods. In a short span of time, TGSS got orders from many customers from different places of Kathmandu, Lalitpur, and Bhaktapur. However, due to the lack of proper communication and coordination among employees of different departments, it was unable to provide delivery of ordered goods in time. Consequently, it has reduced the reputation, and customers started to complain about its commitment.

 Questions:

 a. Discuss the issues and problems discussed in the case.

 b. On the basis of the case, prepare SWOT analysis of e-commerce in Nepal.

 c. Justify the need of communication for effective service delivery.

 d. Recommend different suggestions to improve the service quality of e-business in Nepal.

 

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