BBS Fundamentals of Marketing

bbsthird year

This course covers the basics of marketing, customer needs, market analysis, buyer behavior, segmentation, targeting, positioning, product, pricing, promotion, distribution decisions, and marketing practices in Nepal.

Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions

Faculty of Management

2082

Bachelor of Business Studies

Fundamentals of Marketing

MGT 214

Full Marks: 100

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

"Section A"

Brief Answer Questions (Attempt all questions ) .

[10*2=20 ]

Give the meaning of marketing.

[2]

What are the features of the marketing environment?

[2]

What is the marketing information system?

[2]

Enlist the consumer buying process.

[2]

Who are the participants in the business buying process?

[2]

Give the meaning of branding.

[2]

What is break-even pricing?

[2]

Give the meaning of the target market.

[2]

What is marketing channel?

[2]

10.

What is personal selling?

[2]

"Section B"

Descriptive Answer Questions ( Attempt any FIVE questions ) .

[5*10=50 ]

Explain the marketing research process.

[10]

Describe the market segmentation practices in Nepal.

[10]

Differentiate between consumer products and industrial products.

[10]

Describe the competition-based pricing.

[10]

What are the types of wholesalers? Explain.

[10]

Explain the marketing communication process with an example.

[10]

"Section C"

Analytical Answer Questions ( Attempt any TWO questions ) .

[2*15=30 ]

Define the marketing mix. Discuss the components of the marketing mix.

[15]

What is the new product? Explain the new product development process.

[15]

What do you mean by sales promotion? Discuss the methods of consumer promotion with examples.

[15]

BBS Fundamentals of Marketing

BBS Third Year Fundamentals of Marketing Question Paper 2082 (TU) – Solved

Faculty of Management