BBS Fundamentals of Marketing

What is customer value?

What do you know about customer satisfaction?

What is marketing? Differentiate between the production concept and the product concept of marketing.

Define marketing.

Give the meaning of customer satisfaction.

"Customer relationship management is perhaps the most important concept of modern marketing." Elaborate.

What is customer loyalty?

"Marketing is managing profitable customer relationship" Elaborate.

Describe the meaning and components of marketing mix.

What is customer relationship management? How can we manage customer relationship? Discuss.

Discuss the demographic environment of Nepal.

What are the components of macro environment?

What is marketing environment? Describe the various components of micro environment.

Point out the components of the microenvironment.

Write the meaning of the marketing information system.

Point out any five areas of marketing research.

What is concentrated marketing?

Define marketing information system and explain the components of marketing information system.

Point out the marketing research process.

Describe the consumer buying decision process.

Give the meaning of e-procurement.

Describe the consumer buying decision process.

Point out the participants in business buying process.

Explain the consumer buying decision process.

Explain the requirements for effective market segmentation.

Explain the bases for segmenting international market.

What is brand positioning?

Show your acquaintance with the term "individual marketing".

Give the meaning of brand equity.

Discuss the new product development process.

What is service? Explain the marketing strategies for service firms.

List out the various levels of product.

What is new product?

What is product line? Discuss the product line strategies in the context of a consumer product.

What is services marketing? Discuss the marketing strategies for services firms.

What is target profit pricing?

Describe the external factors affecting pricing decisions

What are the external factors affecting pricing?

What is pricing? Explain the competition based pricing with example.

Give the meaning of retailing.

What is marketing logistics? Describe the major logistics functions.

Describe the components of distribution mix under marketing mix.

Who is wholesaler? What are its types? Explain.

Give the concept of market logistics and describe the various components of market linguistics.

What is meant by marketing intermediaries?

What is supply chain management?

What is social media marketing?

What are the differences between advertising and publicity?

Give the meaning of integrated marketing communication.

Explain the concept and objectives of promotion.

Point out any four tools of consumer promotion.

What is advertising? Why is advertising used by marketers?

Give the meaning of social media marketing.

Mention the features of advertising.

Point out any four objectives of sales promotion.

What is personal selling? Discuss its relevance in Nepalese marketing.

Give the concept of marketing communication and describe the marketing communication process.