Business English
Business English
Subject Code: MGT 201
Course Title: Business English
Course No: MGT 201
Nature of Course: Theory & Practical
Full Marks: 100
Pass Marks: 35
Credit Hours: 150
Course Description
Course Objective
Course Contents
Unit 1: Grammar and Writing Mechanics (15 marks | 22 Hrs.)
Sentences: Elements, Varieties, Patterns, Types, Faults; Nouns, Pronouns and Antecedents; Verbs, Tenses, Subject-Verb Agreement; Modifier and Connector: Modifiers, Prepositions, Conjunctions; Mechanics: Punctuation, Capitalization, Numbers
Unit 2: Using the Business language (5 marks | 7 Hrs.)
Fundamentals of language; Language and Meaning; Language, Society and Culture; Stylistic Features; Functions of Language Using Language Effectively; Strong Words; Coherent Paragraphs; Commonly Confused Words
Unit 3: Business Vocabulary (5 marks | 7 Hrs.)
Importance of Business vocabulary; Vocabulary in Use; Business Specific Terminologies, Idioms and Expressions; Vocabulary in Communication Situations; Vocabularies in Writing Situation; Vocabularies in Speaking Situation; Ways to Improve Business Vocabulary
Unit 4: Business Communication Messages (5 marks | 7 Hrs.)
Written; Oral; Visual Messages; Electronic Messages; Nonverbal messages
Unit 5: Business Writing (15 marks | 22 Hrs.)
Brochures: Guidelines and Instructions; Media Stories, Releases and Advertisements: Media Stories, News Reports; Articles and Stories; Broadcasting Stories; Press Releases; Effective Media Relations; Advertisements
Unit 6: Reading Strategies and Writing Process (25 marks | 40 hrs.)
Reading to Write: Becoming a Critical Reader; Brent Staples. “Cutting and Pasting: A Senior Thesis”; Note-Making; Summarizing; Invention; Arrangement; Drafting and Revising; Editing and Proof Reading; Paragraph Writing.
Unit 7: Patterns of Writing (30 marks | 45 Hrs.)
Narration: Sandra Cisneros: “Only Daughter”; Bonnie Smith-Yackel: “My Mother never Worked”
Description: Jhumpa Lahiri: “Rice”; Heather Rogers: “The Hidden Life of Garbage”
Cause and Effect: Stan Cox: “The Case against Air Conditioning”; Lawrence Otis Graham: “The ‘Black Table’ is still There”
Comparison and Contrast: Bharati Mukherjee: “Two Ways to Belong in America”; Amy Chau: “Why Chinese Mothers are Superior”
Definition: Judy Brandy: “I want a Wife”; Gayle Rosenwald Smith: “The Wife-Beater”
Argumentation: Alex Tabarrok: “The Meat Market”; Daniel Engber. “Let them Drink Water!”
Reference Books
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Kirszner, Laurie G. & Stephen R. Mandell (2012). Patterns for College Writing: A Rhetorical Reader and Guide. Boston: Bedford/St. Martin’s.
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Holmes, H.I. (2019). English for Business Studies. Kathmandu: Buddha Publications
