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Business English

bbsfirst year

Unit 1:Grammar and Writing Mechanics

Sentences: Elements, Varieties, Patterns, Types, Faults; Nouns, Pronouns and Antecedents; Verbs, Tenses, Subject-Verb Agreement; Modifier and Connector: Modifiers, Prepositions, Conjunctions; Mechanics: Punctuation, Capitalization, Numbers

Unit 2:Using the Business language

Fundamentals of language; Language and Meaning; Language, Society and Culture; Stylistic Features; Functions of Language Using Language Effectively; Strong Words; Coherent Paragraphs; Commonly Confused Words

Unit 3:Business Vocabulary

Importance of Business vocabulary; Vocabulary in Use; Business Specific Terminologies, Idioms and Expressions; Vocabulary in Communication Situations; Vocabularies in Writing Situation; Vocabularies in Speaking Situation; Ways to Improve Business Vocabulary

Unit 4:Business Communication Messages

Importance of Business vocabulary; Vocabulary in Use; Business Specific Terminologies, Idioms and Expressions; Vocabulary in Communication Situations; Vocabularies in Writing Situation; Vocabularies in Speaking Situation; Ways to Improve Business Vocabulary

Unit 5:Business Writing

Brochures: Guidelines and Instructions; Media Stories, Releases and Advertisements: Media Stories, News Reports; Articles and Stories; Broadcasting Stories; Press Releases; Effective Media Relations; Advertisements

Unit 6:Reading Strategies and Writing Process

Reading to Write: Becoming a Critical Reader; Brent Staples. “Cutting and Pasting: A Senior Thesis”; Note-Making; Summarizing; Invention; Arrangement; Drafting and Revising; Editing and Proof Reading; Paragraph Writing.

Unit 7:Patterns of Writing

Narration: Sandra Cisneros: “Only Daughter”; Bonnie Smith-Yackel: “My Mother never Worked”   Description: Jhumpa Lahiri: “Rice”; Heather Rogers: “The Hidden Life of Garbage”   Cause and Effect: Stan Cox: “The Case against Air Conditioning”; Lawrence Otis Graham: “The ‘Black Table’ is still There”   Comparison and Contrast: Bharati Mukherjee: “Two Ways to Belong in America”; Amy Chau: “Why Chinese Mothers are Superior” Definition: Judy Brandy: “I want a Wife”; Gayle Rosenwald Smith: “The Wife-Beater” Argumentation: Alex Tabarrok: “The Meat Market”; Daniel Engber. “Let them Drink Water!”