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Retail Marketing
bba
semester 8
This course provides a comprehensive understanding of the principles and practices of retailmanagement in a dynamic and competitive marketplace.
Chapter Wise Notes
Question Banks
Syllabus
Chapter Wise Questions
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Chapters
1: Introduction
2: Consumer Behavior and Retail Operations
3: The Management of Service and Quality in Retailing
4: Retail Marketing Mix, Retail Product, and Retail Brand
5: Merchandise Management
6: Retail Pricing
7: Retail Communication and Promotion
8: Retail Distribution and Supply Chain Management
9: Consumerism and Ethics in Retailing
Consumer Behavior and Retail Operations
PDF slides coming soon
