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Retail Marketing
bba
semester 8
This course provides a comprehensive understanding of the principles and practices of retailmanagement in a dynamic and competitive marketplace.
Chapter Wise Notes
Question Banks
Syllabus
Chapter Wise Questions
Chapters
Introduction
Consumer Behavior and Retail Operations
The Management of Service and Quality in Retailing
Retail Marketing Mix, Retail Product, and Retail Brand
Merchandise Management
Retail Pricing
Retail Communication and Promotion
Retail Distribution and Supply Chain Management
Consumerism and Ethics in Retailing
Consumer Behavior and Retail Operations
PDF slides coming soon
