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Practicum on Business Plan

bbasemester 6

Practicum on Business Plan

Subject Code: MGT 238

Course Title: Practicum on Business Plan

Course No: MGT 238

Nature of Course: Theory & Practical

Full Marks: 100

Pass Marks: 50

Credit Hours: 3

Course Description

This course provides a practical approach to learning business plan formulation, development of business model giving participants the skills needed for entrepreneurship development.

Course Objective

The course aims to impart students with skills to prepare business plan based on business models with the identification business opportunities, and financial projections, refine communicationand presentation skills, and sharpen critical thinking and analytical skills for successful careers inentrepreneurial venture creation and start-ups.

Course Contents

Session 1: Introduction and Application of Business Model with Business Plan
Understanding of different business models
Use of business model in designing the business plan
Business Plan and its uses
Assembling a Business Plan
Idea Generation and brainstorming
Idea selection
Group task: A Real-life case discussion on an entrepreneur's journey.

Session 2: Feasibility Analysis, Market Analysis and Strategy Formulation
Feasibility Analysis
Market analysis
Recognizing opportunities and SWOT analysis of a selected market.
Formulating strategies based on market analysis.
Group task: Conduct a SWOT analysis for their own business or a chosen market.

Session 3: Opportunity Mapping and Customer Profiling
Successful customer targeting strategies.
Methods to reach target customers effectively.
Developing a competitive landscape, including key competitors, their offerings, and their market
share.
Group/ Individual task: Develop a customer profile for their business.

Session 4: Financial Plan and Analysis
Important Assumptions and Key Financial Indicators
Break-even Analysis
Projected Profit and Loss, Projected Cash Flow, Projected Balance Sheet, Financial Ratios
Group/ Individual task
Session 5: Crafting Compelling Business Plan
Structure and components of a business plan.
Workshop on Writing and refining a business plan
Peer Learning - Feedback and improvements.
Group/ Individual task: Draft a business plan for their own business or a hypothetical project.

Session 6: Pitching and Presenting Business Ideas
Presentation Skills Workshop- Delivery techniques.
Group Practice - Pitching business ideas.
Peer Learning- Constructive criticism and suggestions.
Group/ Individual task: Refine their pitch based on feedback.

Session 7: Final Presentations and Reflection
Final Presentations - Each participant presents their business development proposal.
Feedback and questions from the group.
Participants reflect on their learning and set future goals.

Text Books

Kuratko, D.F. and Rao, T.V. Entrepreneurship- A South Asian Perspective, New Delhi: Cengage
learning India Private Limited.
Katz, J. and Green, R.. Entrepreneurial Small Business. New Delhi: Tata McGraw-Hill Education.
Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. Essentials of
Entrepreneurship and Small Business Management, 5th Edition, Pearson Education Inc.
PHI Learning Private Limited, Delhi.
Shaper, M., Volery, T., Weber, P., & Lewis, K. Entrepreneurship and Small Business. New Delhi:
Wiley India.
Sample Business plans and Business Model Templates