Entrepreneurship & Business Resource Mapping
Entrepreneurship & Business Resource Mapping
Subject Code: MGT 237
Course Title: Entrepreneurship & Business Resource Mapping
Course No: MGT 237
Nature of Course: Theory & Practical
Full Marks: 100
Pass Marks: 50
Credit Hours: 3
Course Description
Course Objective
Course Contents
Unit 1: Introduction to Entrepreneurship 3 LHs
Entrepreneurship and entrepreneur: concept, features of entrepreneurship, and type ofentrepreneur; Entrepreneurial mindset; Eco-efficiency; Ecopreneurship; Entrepreneurial
process.
Unit 2: Creativity and Innovation for Entrepreneurship 4 LHs
Creativity: components of creativity, creativity techniques. Innovation: incrementalversus disruptive innovation, sources of innovation, process of innovation: prompts,inspirations and diagnoses, proposals and ideas, prototyping and pilots, sustaining,scaling and diffusion, and systemic change. Linking creativity, innovation, andentrepreneurship.
Unit 3: Legal Issues for the Entrepreneurship Development 3 LHs
Legal structures: Entrepreneurship registration, types of business enterprises (soleproprietorship, partnership, company, trusts); Intellectual property: patents, trademarks,industrial design, copyright, trade secrets; other legal issues: licenses, trade practices,taxation, licensing, product safety and liability, Insurance and contracts.
Unit 4: Feasibility Analysis and Business Opportunity Identification 10 LHs
Concept, role of feasibility analysis in developing successful business ideas, product andservices; industry/ target market analysis; organizational feasibility analysis; financialfeasibility analysis; development of feasibility analysis template; Business opportunityidentification: Techniques for identifying business opportunities, market research andanalysis, analysis of feasibility of ideas; Business description: background, purpose, andobjectives. Marketing component: Overall market, specific market competitive factors.
Unit 5: Types of Business Resources and Mapping 4 LHs
Human resources: Skills, teams, and leadership; Financial resources: Funding sources,budgeting, and financial planning; Physical resources: Infrastructure, technology, and equipment; Informational resources: data, information and knowledge systems; Resource mapping: concept and application.
Unit 6: Business Model and Resource Mapping Strategy 5 LHs
Business model canvas: concept, business model canvas versus lean canvas; BusinessPlan: concept and benefits of the business plan, elements of a business plan, differenttypes of plan. Preparation of the sample business plan by using business model canvas;Techniques for effective resource visualization; Strategies for Resource Mapping;Resources Mapping in Nepal.
Unit 7: Introduction to Business Demography 3 LHs
Business Demography: concept and application; Spheres of business demography:consumer research, product development, product marketing, site selection; Sources ofdata and business decision making.
Text Books
Dollinger, Marc. J. Entrepreneurship: Strategies and Resources. New Delhi: Pearson Education.
Hisrich, Robert, D., Peter, Michael P.,& Shepherd, D.A. Entrepreneurship. New Delhi: Tata McGraw Hill.
Khanka, S.S. Entrepreneurship Development. New Delhi: S. Chand & Co.
Schwartz, Beverly. Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. Jossey
Bass.
Chalise, M, & Gautama, P. Entrepreneurship & Business Resources Mapping. KEC Publication &
Distribution (P.) Ltd. Kathmandu.
Swamson, D.A. & Morrison, P.A. Teaching business demography using case studies. Population Research
and Policy Review, 29(1), pp. 1-15 (for case in demography)
Thomas, R.K. Concepts, methods and practical applications in applied demography: An introductory
textbook. Springer, pp.1-15.
