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Entrepreneurship & Business Resource Mapping

bbasemester 6

Entrepreneurship & Business Resource Mapping

Subject Code: MGT 237

Course Title: Entrepreneurship & Business Resource Mapping

Course No: MGT 237

Nature of Course: Theory & Practical

Full Marks: 100

Pass Marks: 50

Credit Hours: 3

Course Description

The course contains an overview of entrepreneurship, creativity, innovation, legal issues for entrepreneurship development, business opportunity identification, types of business resources, tools and techniques for resource mapping and strategies.

Course Objective

The course is designed to equip students with the skills to identify and launch entrepreneurial ventures. It also covers different aspects of entrepreneurship and the identification of business resources. A key focus is enhancing students' abilities to identify business opportunities, develop a comprehensive business plan with business model. The course also helps to acquaint thestudents and map with the business demography and resources available in the country.

Course Contents

Unit 1: Introduction to Entrepreneurship  3 LHs
Entrepreneurship and entrepreneur: concept, features of entrepreneurship, and type ofentrepreneur; Entrepreneurial mindset; Eco-efficiency; Ecopreneurship; Entrepreneurial
process.

Unit 2: Creativity and Innovation for Entrepreneurship  4 LHs
Creativity: components of creativity, creativity techniques. Innovation: incrementalversus disruptive innovation, sources of innovation, process of innovation: prompts,inspirations and diagnoses, proposals and ideas, prototyping and pilots, sustaining,scaling and diffusion, and systemic change. Linking creativity, innovation, andentrepreneurship.

Unit 3: Legal Issues for the Entrepreneurship Development  3 LHs
Legal structures: Entrepreneurship registration, types of business enterprises (soleproprietorship, partnership, company, trusts); Intellectual property: patents, trademarks,industrial design, copyright, trade secrets; other legal issues: licenses, trade practices,taxation, licensing, product safety and liability, Insurance and contracts.

Unit 4: Feasibility Analysis and Business Opportunity Identification 10 LHs
Concept, role of feasibility analysis in developing successful business ideas, product andservices; industry/ target market analysis; organizational feasibility analysis; financialfeasibility analysis; development of feasibility analysis template; Business opportunityidentification: Techniques for identifying business opportunities, market research andanalysis, analysis of feasibility of ideas; Business description: background, purpose, andobjectives. Marketing component: Overall market, specific market competitive factors.

Unit 5: Types of Business Resources and Mapping 4 LHs
Human resources: Skills, teams, and leadership; Financial resources: Funding sources,budgeting, and financial planning; Physical resources: Infrastructure, technology, and equipment; Informational resources: data, information and knowledge systems; Resource mapping: concept and application.

Unit 6: Business Model and Resource Mapping Strategy 5 LHs
Business model canvas: concept, business model canvas versus lean canvas; BusinessPlan: concept and benefits of the business plan, elements of a business plan, differenttypes of plan. Preparation of the sample business plan by using business model canvas;Techniques for effective resource visualization; Strategies for Resource Mapping;Resources Mapping in Nepal.

Unit 7: Introduction to Business Demography 3 LHs
Business Demography: concept and application; Spheres of business demography:consumer research, product development, product marketing, site selection; Sources ofdata and business decision making. 

Text Books

Dollinger, Marc. J. Entrepreneurship: Strategies and Resources. New Delhi: Pearson Education.
Hisrich, Robert, D., Peter, Michael P.,& Shepherd, D.A. Entrepreneurship. New Delhi: Tata McGraw Hill.
Khanka, S.S. Entrepreneurship Development. New Delhi: S. Chand & Co.
Schwartz, Beverly. Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. Jossey
Bass.
Chalise, M, & Gautama, P. Entrepreneurship & Business Resources Mapping. KEC Publication &
Distribution (P.) Ltd. Kathmandu.
Swamson, D.A. & Morrison, P.A. Teaching business demography using case studies. Population Research
and Policy Review, 29(1), pp. 1-15 (for case in demography)
Thomas, R.K. Concepts, methods and practical applications in applied demography: An introductory
textbook. Springer, pp.1-15.