Entrepreneurship & Business Resource Mapping
bbasemester 6
Unit 1:Introduction to Entrepreneurship
Entrepreneurship and entrepreneur: concept, features of entrepreneurship, and type ofentrepreneur; Entrepreneurial mindset; Eco-efficiency; Ecopreneurship; Entrepreneurial process.
Unit 2:Creativity and Innovation for Entrepreneurship
Creativity: components of creativity, creativity techniques. Innovation: incrementalversus disruptive innovation, sources of innovation, process of innovation: prompts,inspirations and diagnoses, proposals and ideas, prototyping and pilots, sustaining,scaling and diffusion, and systemic change. Linking creativity, innovation, and entrepreneurship
Unit 3: Legal Issues for the Entrepreneurship Development
Legal structures: Entrepreneurship registration, types of business enterprises (sole proprietorship, partnership, company, trusts); Intellectual property: patents, trademarks, industrial design, copyright, trade secrets; other legal issues: licenses, trade practices, taxation, licensing, product safety and liability, Insurance and contracts.
Unit 4:Feasibility Analysis and Business Opportunity Identification
Concept, role of feasibility analysis in developing successful business ideas, product and services; industry/ target market analysis; organizational feasibility analysis; financial feasibility analysis; development of feasibility analysis template; Business opportunity identification: Techniques for identifying business opportunities, market research and analysis, analysis of feasibility of ideas; Business description: background, purpose, and objectives. Marketing component: Overall market, specific market competitive factors.
Unit 5:Types of Business Resources and Mapping
Human resources: Skills, teams, and leadership; Financial resources: Funding sources, budgeting, and financial planning; Physical resources: Infrastructure, technology, and equipment; Informational resources: data, information and knowledge systems; Resource mapping: concept and application
Unit 6:Business Model and Resource Mapping Strategy
Business model canvas: concept, business model canvas versus lean canvas; Business Plan: concept and benefits of the business plan, elements of a business plan, different types of plan. Preparation of the sample business plan by using business model canvas; Techniques for effective resource visualization; Strategies for Resource Mapping; Resources Mapping in Nepal.
Unit 7:Introduction to Business Demography
Business Demography: concept and application; Spheres of business demography: consumer research, product development, product marketing, site selection; Sources of data and business decision making.