Subject Code: IT 204
Course Title: E-Commerce
Course No: IT 204
Nature of Course: Theory & Practical
Full Marks: 100
Pass Marks: 50
Credit Hours: 3
Unit 1: Introduction 3 LHs
Why E-commerce? Introduction to E-commerce; Unique Features of E-commerce; Types of E- commerce
Unit 2: E-commerce Business Models and Concepts 6 LHs
E-commerce Business Models; B2C Business Models; B2B Business Models; How E- commerce Changes Business: Strategy, Structure, and Process
Unit 3: E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms 6 LHs
The Internet: Technology Background; Internet Infrastructure and Access; The Web; The Internet and Web: Features and Services; Mobile Apps
Unit 4: E-commerce Security and Payment Systems 7 LHs
E-commerce Security Environment; Security Threats; Technology Solutions; Management Policies, Business Procedures, and Public Laws; E-commerce Payment Systems
Unit 5: E-commerce Marketing and Advertising Concepts 7 LHs
Consumers Online: The Online Audience and Consumer Behavior; Digital CommerceMarketing and Advertising Strategies and Tools; Online Marketing Technologies;Understanding the Costs and Benefits of Online Marketing Communication
Unit 6: Social, Mobile, and Local Marketing 6 LHs
Introduction to Social, Mobile, and Local Marketing; Social Marketing; Mobile Marketing;Local and Location-Based Marketing
Unit 7: Social Networks, Auctions, and Portals 6 LHs
Social Networks and Online Communities; Online Auctions; E-commerce Portals
Unit 8: B2B E-commerce: Supply Chain Management and Collaborative Commerce 7 LHs
Overview of B2B E-commerce; The Procurement Process and Supply Chains; Trends in Supply Chain Management and Collaborative Commerce; B2B E-commerce Marketplaces:
The Selling Side of B2B; Private B2B Networks
E-commerce: Business, Technology, and Society, Kenneth C. Laudon and Carol Guercio Traver, 17th
Edition, Pearson
Digital Business and E-commerce Management, Dave Chaffey, Tanya Hemphill David Edmundson- Bird, 7th Edition, Pearson
