E-Commerce

bbasemester 6

The course covers different concepts of e-commerce including features, types, business models, infrastructure, security and payment systems of e-commerce. This course also covers additiona l concepts such as e-commerce marketing and advertising, social networks, portals and auctions, and theconcepts of B2B e-commerce.

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Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions

Unit 1:Introduction

Why E-commerce? Introduction to E-commerce; Unique Features of E-commerce; Types of E- commerce

Unit 2:E-commerce Business Models and Concepts

E-commerce Business Models; B2C Business Models; B2B Business Models; How E- commerce Changes Business: Strategy, Structure, and Process

Unit 3: E-commerce Infrastructure: The Internet, The Web and The Mobile Platforms

The Internet: Technology Background; Internet Infrastructure and Access; The Web; The Internet and Web: Features and Services; Mobile Apps

Unit 4: E-commerce Security and Payment Systems

E-commerce Security Environment; Security Threats; Technology Solutions; Management Policies, Business Procedures, and Public Laws; E-commerce Payment Systems

Unit 5:E-commerce Marketing and Advertising Concepts

Consumers Online: The Online Audience and Consumer Behavior; Digital Commerce Marketing and Advertising Strategies and Tools; Online Marketing Technologies; Understanding the Costs and Benefits of Online Marketing Communication

Unit 6: Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing; Social Marketing; Mobile Marketing; Local and Location-Based Marketing

Unit 7: Social Networks, Auctions, and Portals

Social Networks and Online Communities; Online Auctions; E-commerce Portals

Unit 8:B2B E-commerce: Supply Chain Management and Collaborative Commerce

Overview of B2B E-commerce; The Procurement Process and Supply Chains; Trends inSupply Chain Management and Collaborative Commerce; B2B E-commerce Marketplaces: The Selling Side of B2B; Private B2B Networks