Unit 1: Introduction     (8 LHs) 
Meaning of research; Scientific research-features, Types of research-basicresearch and applied research; The scientific research process; Paradigmshifts-Positivism vs. interpretivism philosophies; Management research- concept, nature, and value in business decision making; applying scientificthinking to management/business problems; Ethical issues in business
research.

Unit 2: Literature Searching and Theoretical Framework (5 LHs) 
Concept, purposes and steps in literature survey; Literature search through the internet; Theoretical framework; Research problem; Statement of research objectives; Formulation of research hypothesis; Approaches-deduction andinduction.

Unit 3: Research Design (5 LHs) 
Concept of research design; Quantitative research designs -descriptive,correlational, causal-comparative, and experimental; Qualitative research - case study, ethnography and grounded theory.

Unit 4: Measurement, Scaling and Sampling (8 LHs) 
Variables (independent, dependent and moderating) and measurement scale (nominal, ordinal, interval, ratio ); Nature of measurement; Scale constructionfor attitude measurement; Scales commonly used in business research (rankorder rating scale, semantic differential scale, likert scale); Validity andreliability of measurement; Sources of measurementproblems; Samplingprocess; Types of sampling -probability sampling (simple random,systematic, stratified and cluster) and non-probability sampling(convenience,judgmental and quota);Sampling and non- sampling errors; Determination ofsample size.

Unit 5: Data Collection and Analysis (12 LHs) 
Types of data and their sources-secondary data, advantages and disadvantagesof using secondary data; Primary data-sources and methods; Questionnaires- design, components and principles of questionnaire writing; Researchinterviews- face-to-face and telephone interviews, computer assistedinterviewing; Observation-concept and methods;Presenting data in tables, diagrams and graphs, Quantitative data analysismethods - descriptive and inferential statistics; Methods of collectingqualitative data; Qualitative data analysis methods content analysis, narrativeanalysis, discourse analysis, grounded theory analysis; Chi-square test forgoodness of fit and independence of attributes with examples.

Unit 6: Research Proposal and Report Writing (10 LHs) 
Topic selection; Research proposal – purpose, types and structure; Writingresearch reports -the reporting process, procedure for writing, and style ofwriting; Typing and layout of the research report; Citations and references byusing APA format; Essentials of a good research report.