BBA Business Research Methods

Give a concept of applied research.

Discuss the ethical issues in business research.

Differentiate the research philosophies on the basis of positivism vs. interpretivism.

"Research is formalized curiosity. It is poking and prying with a purpose". Justify this statement.

Define scientific research. Explain the steps of scientific research process.

Differentiate applied research with fundamental research.

What are the ethical concerns in research?

Explain the difficulties a researcher face while applying scientific methods in social science research.

Define the term of theoretical framework.

Describe steps of literature survey.

Analyze the following case carefully and answer the questions that follow:

A study was conducted in Bharatpur, Chitwan which is far around 188 km from capital city of Nepal, Kathmandu. The main objective of the study was to examine impact of service quality performance of banking sectors on customer satisfaction. The study helps the managers of the bank. The population of the study was quantitative in nature. A questionnaire was used for data collection from 421 customers for data analysis. The sampling procedure used was probability random sampling. A descriptive and inferential statistics was used to see the service quality gap regarding the customer satisfaction. Bivariate analysis was used to test the alternative hypothesis against the null hypothesis and established correlation between the service quality and customer satisfaction. The study shows that the banking sectors of Bharatpur Town have not met the service expectations of the customers of bank, as there was a significant gap between customers' perceptions and expectations. Among the five dimensions of service quality of banking such as tangibility, reliability, responsiveness, assurance and empathy, the highest gap is can be seen with found in tangibility and low degree positive correlation was found in empathy. Therefore, banks need to better understand their customers' expectations and continually measure and evaluate their services regarding quality performance in order to improve quality based on customers need.

Questions:
a. Write down any five probable list of questions based on the given study related to impact of service quality performance on customer satisfaction.
b. Why the inferential statistics was used in the given study? Explain.
c. Draw a theoretical framework with dependent, independent and moderating variables.
d. The design of the study was quantitative in nature. Justify your answer.

Define theoretical framework.

Write down the purpose of literature survey.

What is research problem?

Read the following case carefully and answer the questions that follow:

Just a few years ago, David Scott, the Chief Executive of Hyatt Chain, was struggling to differentiate among the variety of facilities offered to clients under the Hyatt flagship-the Hyatt Regency Select designed for business travelers, the Hyatt Place Express used by penny pinchers, and the Grand Hyatt Hotels, the luxurious hotels meant for the big spenders. Scott felt that revenues could be challenged if only clients could recognize the differences among these. Keep in mind that there was no loyalty for Hyatt Chain, which suffered from brand confusion. David Scott conducted a customer survey of those who had used each type of facility, and found the following results. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were also poor. Furthermore, when word spread that one of the contemplated strategies of Scott was a name change to differentiate the three facilities, irate franchises balked. Their mixed messages did not help consumers to understand the differences, either. Scott thought that he first needed to understand how the different classifications would be important to the several classes of clients, and then he could market the hotels out of them and greatly enhance the revenues. Simultaneously, he recognized that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and improvement of customer service would not bring added revenues.

Questions:
a. Discuss the major problem identified in this case.
b. Develop a theoretical framework by identifying dependent and independent variables.
c. Develop at least four hypotheses on the basis of above case.
d. Suggest the most important research design to precede this research problem. Sonnet 4.5

What is ethnography?

What is grounded theory?

What is research design? Describe the different types of quantitative research designs.

Compare and contrast the similarities and differences between quantitative research design and qualitative research design.

What type of research design is applicable for business research?

Define dependent variable with an example.

Provide an example of five-point likert scale.

Define deductive approaches.

Give any two example of moderating variable.

Give brief note on different types of measurement scales with example.

What is probability sampling? Explain the different types of probability sampling techniques.

State various types of scales.

Describe probability and non-probability sampling methods.

Give a concept of telephone interviews.

Explain the method of collecting qualitative data.

List down the methods of observation.

Define descriptive statistics.

Discuss various types of research interviews used for data collection and analysis.

Is it possible to use secondary data methods as substitutes of primary methods? Justify your answer with suitable illustrations.

Provide an example of referencing of an article by using APA format.

Outline the essentialities of a good research report in management research.

What is research proposal? Explain the procedure for writing research report.

What are the essentials of a good research report?

Write down an example of referencing for article in APA format.