Business Communication

bbasemester 3

This course provides the principles of effective communication and methods of applying them inorganizations. It provides an understanding of communication practices and prepares readers for theirassignments in the corporate world.

Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions

Business Communication

Subject Code: ENG 203

Course Title: Business Communication

Course No: ENG 203

Nature of Course: Theory & Practical

Full Marks: 100

Pass Marks: 50

Credit Hours: 3

Course Description

Course Objective

The course seeks to enable students to explore communication theories and models to determine how tocommunicate effectively in business settings, develop awareness and skills of structuring information , studydifferent modalities of business communication, make effective use of business etiquette with non-verbal communication skills, identify different principles and approaches to oral and written communication indevelop skills for professional presentations, adapt to new ways of communication with the help of latesttechnology, understand and use appropriate style and tone in spoken as well as written texts be familiar with the language used in conducting meetings and prepare reports based on the discussion in the meetings, writememos, letters, and other businescommunications, apply formal structure and develop organization inwriting memos, proposals, reports, and the like and learn the art of using essential rhetorical techniques for developing effective communication.

Course Contents

Unit 1: The Communication Process
- Basics of communication
- Theories and principles of communication
- Communication methods, modes, and systems
- Writing process
- Importance of communication
- Barriers to communication

Unit 2: Business Communication
- What is business communication?
- History of business communication
- Nature of communication
- Why business communication?
- Functions and importance of business communication
- Components of business communication
- Types of business communication

Unit 3: Skills and Values in Business Communication
- Communication skills
- Organizational communication skills
- Interpersonal communication skills
- Leadership and communication skills in leadership
- Professionalism in business communication
- Writing and listening skills
- Ethical values
- Cross-cultural sensitivities

Unit 4: Writing Electronic and Other Messages
- Memos
- Notices
- Letters
- Emails
- Blogs
- Advertisements
- Press releases
- Business plans
- Grants
- Proposals
- Reports
Unit 5: Oral Communication
- Enhancing oral communication
- Presentation strategies and soft skills
- Telephone calls
- Using nonverbal communication
- Conversations and negotiations

Unit 6: Visuals and Nonverbal Communication
- Using visual aids
- Pictures
- Charts
- Graphics

Unit 7: Communication in Career Planning
- Planning and conducting a job search
- Résumés, references, and cover letters
- Group discussion and interview

Text Books

Thapa, Anirudra. Business Communication: Principles and Applications. Kathmandu: Asmita,2021. Adhikari, Dharma, I. Hugh Holmes, Tika Lamsal, and Mike Sobiech. Business Communication:Theory and Practice. Kathmandu: Buddha Publications, 2020.Raman, Meenakshi, and Sangeeta Sharma. Professional Communication. 3rd ed., Oxford UP,
017. Mukerjee, Hory Sankar. Business Communication: Connecting at Work. 2nd ed., Oxford UP,
2016. Oxford Advanced Learner’s Dictionary of Current English. 10th ed., Oxford UP, 2020. Guffey, Mary Allen, and Dana Loewy. Essentials of Business Communication. 11th ed.,
Cengage Learning, 2019. Holmes, Hugh I. English for Business Studies-I. Buddha Publications, 2019. Longman Business English Dictionary. 2nd ed., Longman, 2018. Bovee, C.L., and John Thill. Business Communication Essentials. 7th ed., Pearson, 2016. Hartley, Peter, and Peter Chatterton. Business Communication. 2nd ed., Routledge, 2015. Taylor, Shirley. Communication for Business: A Practical Approach. Pearson, 4th ed., 2015. McKeown, Arthur. Professional English in Use: Management. Cambridge UP, 2011. Bargiela-Chiappini, Francesca, The Handbook of Business Discourse. Edinburgh UP, 2009. Raman, Meenakshi, and Prakash Singh. Business Communication. Oxford UP, 2006.Tourish,
Dennis, and Owen Hargie. Key Issues in Organizational Communication. Routledge, 2004. Adair, J. Effective Leadership: A modern guide to developing leadership skills. Pan Books, 1986.