BBA Business Communication

bbasemester 3

This course provides the principles of effective communication and methods of applying them inorganizations. It provides an understanding of communication practices and prepares readers for theirassignments in the corporate world.

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Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions

Unit 1:The Communication Process

- Basics of communication - Theories and principles of communication - Communication methods, modes, and systems - Writing process - Importance of communication - Barriers to communication

Unit 2:Business Communication

- What is business communication? - History of business communication - Nature of communication - Why business communication? - Functions and importance of business communication - Components of business communication - Types of business communication

Unit 3:Skills and Values in Business Communication

- Communication skills - Organizational communication skills - Interpersonal communication skills - Leadership and communication skills in leadership - Professionalism in business communication - Writing and listening skills - Ethical values - Cross-cultural sensitivities

Unit 4:Writing Electronic and Other Messages

- Memos - Notices - Letters - Emails - Blogs - Advertisements - Press releases - Business plans - Grants - Proposals - Reports

Unit 5:Oral Communication

- Enhancing oral communication - Presentation strategies and soft skills - Telephone calls - Using nonverbal communication - Conversations and negotiations

Unit 6:Visuals and Nonverbal Communication

- Using visual aids - Pictures - Charts - Graphics

Unit 7:Communication in Career Planning

- Planning and conducting a job search - Résumés, references, and cover letters - Group discussion and interview