Business Communication
bbasemester 3
Unit 1:The Communication Process
- Basics of communication
- Theories and principles of communication
- Communication methods, modes, and systems
- Writing process
- Importance of communication
- Barriers to communication
Unit 2:Business Communication
- What is business communication?
- History of business communication
- Nature of communication
- Why business communication?
- Functions and importance of business communication
- Components of business communication
- Types of business communication
Unit 3:Skills and Values in Business Communication
- Communication skills
- Organizational communication skills
- Interpersonal communication skills
- Leadership and communication skills in leadership
- Professionalism in business communication
- Writing and listening skills
- Ethical values
- Cross-cultural sensitivities
Unit 4:Writing Electronic and Other Messages
- Memos
- Notices
- Letters
- Emails
- Blogs
- Advertisements
- Press releases
- Business plans
- Grants
- Proposals
- Reports
Unit 5:Oral Communication
- Enhancing oral communication
- Presentation strategies and soft skills
- Telephone calls
- Using nonverbal communication
- Conversations and negotiations
Unit 6:Visuals and Nonverbal Communication
- Using visual aids
- Pictures
- Charts
- Graphics
Unit 7:Communication in Career Planning
- Planning and conducting a job search
- Résumés, references, and cover letters
- Group discussion and interview
