Analyze the following case carefully and answer the questions that follow:
ABC Company Pvt. Ltd., an appreciated manufacturer of high-end office furniture since 2005, is currently facing a turning point in its business journey. Known for its classic and long-lasting designs, the company has enjoyed steady success for years. However, the market has changed significantly, and ABC Company Pvt. Ltd. is now struggling to keep up. Hyper competition from both international companies and local startups offering cheaper and faster solutions has started to take a toll on ABC Company Pvt. Ltd.'s market share.
A major issue lies in the shift in customer preferences. Modern consumers want furniture that is stylish, ergonomic, and tech-friendly features that ABC Company Pvt. Ltd.'s traditional product line does not offer. In addition, the company relies heavily on a few large distributors and has a very weak online presence, which limits its ability to reach new customers and adapt to changing demands. This outdated business model, combined with a lack of innovation, has not only hurt the company's finances but has also lowered employee motivation.
Thus, CEO Mr. Sharma has launched a strategic review to guide the company in a new direction. The aim is to create a plan that tackles current challenges while preparing the company for future growth. Main areas of focus will include product innovation, expanding distribution channels especially online and improving employee engagement. With the right changes, ABC Company Pvt. Ltd. hopes to recover its competitive edge and secure its position in a fast-changing industry.
Questions:
a. Prepare a SWOT analysis of ABC Company based on the given case.
b. Which strategy should ABC Company adopt and what are their implications?
c. What sorts of organizational structural change required for implementing strategy of ABC company?
d. How can ABC Company improve its distribution channels to remain competitive in a rapidly changing market?
