BITM E-Commerce and Internet Marketing

bitmsemester 7

This course covers different concepts of e-commerce including introduction, business models, technology infrastructure, building e-commerce applications, e-commerce security and payment systems.

semester photo

Chapter Wise Notes Question Banks Syllabus Chapter Wise Questions Viva Practical

Unit 1:Introduction to E-Commerce

What is E-Commerce?. Importance of E-Commerce. E-Commerce vs. E-Business. Technology Building Blocks. Unique Features of E-Commerce. E-Commerce Types. Understanding E-Commerce: Organizing Themes.

Unit 2:E-Commerce Business Models and Concepts

E-Commerce Business Models. Major Business-to-Consumer (B2C) Business Models. Major Business-to-Business (B2B) Business Models. How E-Commerce Changes Business: Strategy, Structure, and Process.

Unit 3:E-Commerce Infrastructure

The Internet: Technology Background. Internet Infrastructure and Access. The Web. Features and Serves of Internet and Web. Mobile Apps.

Unit 4:Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

Imagine Your E-Commerce Presence. Building an E-Commerce Presence: A Systematic Approach. Choosing Software and Hardware. E-Commerce Site Tools. Building Mobile Website and Mobile Applications.

Unit 5:E-Commerce Security and Payment Systems

E-Commerce Security Environment. Security Threats. Technology Solutions. Management Policies, Business Procedures, and Public Laws. E-Commerce Payment Systems.

Unit 6:Internet Marketing

Introduction to Digital Marketing. Importance of Digital Marketing. SEO. On-Page and Off-Page Optimization. Concepts of Pay-Per-Click (PPC) Advertisement, Digital Display Advertising, E-Mail Marketing, Social Media Marketing, Mobile Marketing, and Web Analytics.