Strategic Management
bbasemester 8
Subject Code: MGT 240
Course Title: Strategic Management
Course No: MGT 240
Nature of Course: Theory & Practical
Full Marks: 100
Pass Marks: 50
Credit Hours: 3
Unit 1: Introduction (9 LHs)
Concept and importance of strategic management; evolution of strategic management;elements of strategic management; strategic management process; need for strategy;levels of strategy; concept and features of strategic planning; concept of vision; missionand objectives; roles of information in strategic management.
Unit 2: Environment and Strategy Analysis (10 LHs)
Concept of environment (internal and external); Techniques of external environmentanalysis: PESTLE analysis, ETOP, scenario planning, competitors analysis, Techniquesof internal analysis: value chain analysis, comparative analysis (historical comparison,industry standards, benchmarking), strategic advantage profile (SAP) and financialanalysis; SWOT analysis for strategies; environmental analysis for strategic management.
Unit 3: Strategy Formulation (12 LHs)
Strategy formulation: concept and importance; Generating strategic options: corporatestrategy, business strategy and functional strategy; Strategic alternatives at corporatelevel (stability strategy, growth strategy, retrenchment strategy, combination strategy);Strategic alternatives at business level (Porter’s competitive strategy, strategic clock- oriented market based generic strategies); Strategies at functional level ( marketingstrategy, financial strategy, operation strategy, human resource management strategy andresearch anddevelopment strategy); Direction for strategy development (Consolidation,market penetration, product development, market development, diversification); Methodsof strategy development (Internal development method, acquisition and merger method,joint development and strategic alliances method) ; Portfolio analysis for strategic choice(BCG matrix, GE Business Screen, Hofer’s Matrix).
Unit 4: Strategy Implementation (10 LHs)
Concept and meaning of strategy implementation; organizational structure and its typesfor strategy implementation (simple, functional, multidivisional, SBU, holding company,Project based, team based structure); process of strategy implementation; strategicleadership; requirements for strategy implementation: structure, resources andmanagement system.
Unit 5: Strategic Evaluation and Control (7 LHs)
Concept of strategic evaluation and control; strategic audit; strategic information system;difference between strategic and operational control; types of strategic control andevaluation; guidelines for proper control and evaluation; roles of information in strategicevaluation and control.
Bhattacharya, S. C. Strategic Management; Concepts and Cases, Wheeler Publishing. David, F. R. Strategic Management; Concept and Cases, Pearson Education Inc. Henry, E. A. Understanding Strategic Management, Oxford.
Jauch, L. R. and Glueck, W. F. Business Policy and Strategic Management; Formulation, Implementation
and Control, McGraw-Hill.
Kazmi, A. Business Policy and Strategic Management, Tata McGraw Hill. Prasad, L. M. Business Policy and Strategic Management, Sultan Chand and Sons.
Wheelan, T. L. and Hunger, J. D. Strategic Management and Business Policy, Pearson Education Inc. Chalise, M and Bhandari, D.R. Strategic Management, Asmita Publication, Kathmandu