Analyze the following case carefully and answer the questions that follow:
Noreen Hess purchased a building to establish her new business, Kid's Palace.
Kid's Palace provided a variety of fun activities. Playroom filled with plastic balls, tunnels, a video arcade plus other toys and games. Also, there were tables and chairs in the room. At one end of the building, there was a snack bar which carried healthier foods like milk, juice, fruits, cheese etc.
She designed Kid's Palace to be a place kids could go to play under the supervision of teachers and helpers. Parents could leave their kids. Snack bar area had a section dedicated especially to birthday parties. Parents could bring their own cakes and Kid's Palace will provide plates and plastic forks. The teachers and helpers assisted at the parties. Video screens in the snack bar area ran cartoons and other kid's program continuously. Music was played at Kid's Palace at a low volume.
She hoped to entice parents to bring kids to her indoor park and concluded it was a great alternative form of entertainment.
Noreen went to an advertising agency seeking advice on the kinds of Ads she could run for her new business. She had budgeted enough to support television and radio campaign. She also considered to use social media channels to get more response from prospective segment of parents. After a long visit with the agency, the Ad campaign was ready.
Questions:
a. What message strategies should the Ads for Kid's Palace adopt? Explain.
b. What media of communication do you think should be used by Kid's Palace? Discuss.
c. Suggest an appeal for Kid's Palace.
d. What slogan would be appropriate for Kid's Palace? Give your opinion.
