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BBA Sociology for Business Management

bbasemester 4

BBA Sociology for Business Management Chapter Wise Questions

Past TU exam questions for Sociology for Business Management, organised chapter by chapter with solutions.

Asked on 2024 Exam
4.

Analyze the following case carefully and answer the questions that follow:

Tara Palmer Tomkinson has become one of the most well-known British celebrities over the last ten years. At the age of 20, she was photographed for Tatler magazine as the original 'It' Girl. This term was coined in popular culture to refer to young women from the upper classes who were 'famous for being famous', having insufficient talent or achievements to warrant the amount of attention they received in the public eye. Tara grew up in a wealthy family who owned a 1200 acre farm estate, and boarded at a high status public school. She was discovered by the mass media whilst pursuing a modelling career and the resultant publicity led her into a new lifestyle of celebrity. Tara was presented as a 'surrogate sister' of Princes William and Harry, dated a wealthy restaurateur and was invited to write a column for The Sunday Times about her activities with the 'jet-set' society. After suffering from addictions to alcohol and other drugs, she made a come-back in the world of fashion and was recently invited to take part in the reality TV show, I'm a Celebrity – Get Me Out of Here!.

Questions:
a. How do you think Tara's family background and 'status situation' have affected her life chances?
b. In the mass media's construction of the 'It' Girl, what kinds of cultural values and qualities are presented as being desirable?
c. How much power do you think the 'It' Girls have in relation to other kinds of wealthy, upper class people?
d. How does the given case analyze the relations between society and business? Explain it.

[20]

Asked on 2025 Exam
5.

Analyze the following case carefully and answer the questions that follow:

GlobalMart, an e-commerce company based in Nepal, began selling products online to customers both within the country and across neighboring countries. Over the past two years, the company has grown rapidly, connecting suppliers, customers, and markets on a global scale. As it expanded, GlobalMart realized that globalization brought both opportunities and challenges. Customers now have access to a wide range of products from different countries, which has changed their consumption patterns and preferences. The company also faces difficulties managing supply chains across borders, including customs regulations and currency fluctuations. Marketing strategies need to be adapted to suit cultural differences, as advertisements that work in one country may not resonate in another. Additionally, online reviews and social media influence purchasing behavior across different cultural contexts, forcing the company to understand global consumer behavior while competing with local businesses that offer personalized and localized products.

Questions:

  • a. Explain how economic integration has influenced GlobalMart's business operations.

  • b. Discuss the impact of cultural flows on GlobalMart's marketing strategies.

  • c. Identify two challenges GlobalMart faces due to globalization and suggest sociologically informed solutions.

  • d. How can understanding global consumer behavior help the company expand its online business successfully?

[4*5=20 ]