Founded almost four decades back, Goldstar shoes has become a household name. Known for their rugged durability and value for money, Goldstar footwear has built itself to become the quintessence of how Nepal walks. Something that is of appeal to both older and younger generations, Goldstar in recent years has transformed its market perception of a classic no- nonsense Nepali sneaker to a shoe company that's hip and trendy while keeping its durability and affordable identity alive.Goldstar has set the benchmark for an entire industry roots. One thing that Goldstar made sure of not changing was their mantra of affordability and durability. While the new products are far different from what Goldstar initially produced, it still upholds the foundation on which the brand was built upon. When it came appealing to the newer generation of consumers, one of Goldstar's key steps was to come up a whole new range of products; something that had its pulse on the youth in the country. They did so by forming a team from ground up that would study the market and create new designs every week.
Questions ;
a. What has made Goldstar a household name?
b. What are the promotion mixes that Goldstar is using for its marketing?
c. Why is expanding a product line important for organisations? How has it helped Goldstar?
d. Changing behaviour of customer is a challenge to organisations and how is Goldstar coping up with this challenge?
