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BBA Fundamental of Marketing
bba
semester 4
This course on marketing deals on the operation of the marketing functions in a dynamic and competitiveenvironment.
Chapter Wise Notes
Question Banks
Syllabus
Chapter Wise Questions
Chapters
1: Introduction
2: Understanding Marketing Environment
3: Marketing Information System
4: Buyer Behavior
5: Segmentation, Targeting and Positioning Strategies
6: Product Decisions
7: Pricing Decisions
8: Distribution Decisions
9: Promotion Decisions
Understanding Marketing Environment – Fundamental of Marketing Notes
PDF slides coming soon
