Unit 1: Fundamentals of Microeconomics (5 LHs)
Microeconomics: concept and scope; Microeconomics in business decisions: nature and uses; Basic principles of economics: how people make decisions, how people interact and
how the economy as a whole works
Unit 2: Analysis of Demand, Supply and Market Efficiency (12 LHs)
Demand function: concept and types, movement and shifts in demand curve; Supply function: concept and types, movement and shifts in supply curve; Market equilibrium;Effect of changes in demand and supply on market equilibrium; Effect of government policy (Tax, subsidy and price control) on market equilibrium; Market efficiency:concepts and measurement (by consumer's surplus and producer's surplus); Priceelasticity of demand: concept and calculation; Price elasticity of demand in demandcurve; Relationship between revenue and price elasticity ; Uses of price elasticity ofdemand in business decision making; Concept of income elasticity of demand, cross elasticity of demand, advertisement elasticity of demand and elasticity of supply.
Unit 3: Analysis of Consumer’s Behavior (4 LHs)
Cardinal approach: assumptions, consumer's equilibrium and derivation of demand curve;Ordinal approach: concept, assumptions and properties of indifference curve; Marginalrate of substitution; Price line; Consumer's equilibrium; Price effect and derivation of demand curve for normal goods.
Unit 4: Production, Cost and Profit analysis (12 LHs)
Production function: concept and types; concept of Cobb-Douglas production function;Optimal employment of one and two variable inputs; Cost function: concepts, implicit costand explicit cost, accounting cost and economic cost, opportunity cost; Short-run costs andlong run costs, fixed and variable costs; Law of variable proportion and derivation of shortcost curves; Isoquants, Iso-cost line, laws of returns to scale and derivation of long runaverage cost curve; Economies and diseconomies of scale; Relation between average costand marginal cost; Profit: business profit and economic profit
Unit 5: Firms in Market and Pricing Practices (12 LHs)
Market structure: concept and characteristics; Profit maximization goal of firm; Price andoutput determination under perfect competition: short-run and long-run equilibrium,Derivation of short run supply curve of a firm and industry; Price and outputdetermination under monopoly: short-run and long-run equilibrium; Price and outputdetermination under monopolistic competition: short-run and long-run equilibrium,selling cost and effect on equilibrium; Concept and types of cartel; Pricing under jointprofit maximization cartel; Game theory: concept, dominant strategy, Nash equilibriumand prisoner’s dilemma; Pricing practices: price discrimination, cost plus pricing, predatory pricing, skimming pricing and penetration pricing
Unit 6: Markets for Resources (3 LHs)
Demand for labor, Supply of labor; Equilibrium in the labor market; Wage differentials;Other factors of production: land and capital.