Analyze the following case carefully and answer the questions that follow: "You are appointed as the Lead Founder of a new technology-driven startup…
bitm IT Entrepreneurship and Management · 2026 · Solved Question with Answer
Analyze the following case carefully and answer the questions that follow:
"You are appointed as the Lead Founder of a new technology-driven startup in Nepal. Drawing from the principles of entrepreneurship, provide a comprehensive roadmap for the venture's journey from conception to sustainable operation. Your answer must address the following four dimensions:"
a. Describe the Idea Development Process you would follow and how you would define your Target Market?
b. How you would apply Digital Marketing techniques to acquire your customers?
c. Identify three sources of funding relevant to the Nepalese context and explain the budgeting techniques you would use to ensure liquidity.
d. Discuss which leadership style would be most effective for a startup environment and how you would manage conflicts within your team.