Communicating timely and accurate information to partners, to the public and to decision makers is a critical element in any emergency management function. This is especially true in response and recovery operations.
Key to good communications in emergency management is a leadership commitment to communicate with all stakeholders. This commitment is marked by including public affairs staff in all planning and operational activities, establishing clear lines of communications with all partners, making leaders available to the media to communicate messages to the public and ensuring that your public affairs staff has the training and the tools to be successful.
Good communications relies on the collection, analysis and dissemination of accurate and timely information. Good communications accurately defines the task, identifies how it will be accomplished and in what time frame. Good communications keeps all partners and customers informed and helps to set realistic expectations among all parties.