Important Questions for MARKETING -XII

Important Questions for MARKETING -XII

GROUP-A

(Attempt ALL the questions): Very Short Answer Questions        (14 x 1=14)

  1. Identify modern marketing concept.
  2. What does 4Ps stand for?
  3. Give the meaning of consumer.
  4. Classify market on the basis of geographical area.
  5. Define buying motives.
  6. Point out any four marketing functions.
  7. What are the elements of buying?
  8. Identify retailer.
  9. Mention the sources of market information?
  10. List modes of transport with example.
  11. Point out any four buying methods.
  12. Write the meaning of grading.
  13. What is transportation?
  14. What do you mean by market?

GROUP-B

(Attempt any SEVEN questions): Short Answer Questions           (7 x 8=56)

  1. What is meant by warehousing? Explain about Private and Public Warehouse.(3+5)

 

  1. Point out any four key players in the marketing process and explain their role.(2+6)

     

  1. What is buying? Discuss about institutional buying process.                                        (3+5)

 

  1. What is standardization? Describe its importance to seller.                                         (3+5)

 

  1. What are the features you have observed in Nepalese Market? Explain.                        (8)

 

  1. Point out the marketing concepts and explain any one of them.                                (3+5)

 

  1. What is Demand? Identify primary demand and secondary demand with suitable example.          (3+5)

     

  1. Explain the factors affecting institutional buying decisions.                                         (8)

   

GROUP-C

(Attempt any TWO question): Comprehensive Answer Questions         (2 x 15=30)

  1. Point out the stages of evolution of marketing and explain in detail.                          (3+12)

  

  1. Explain the importance of marketing to a business firm, to the society and to the consumers.                                                                                                          (5+5+5)

     

  1. Explain the functions of transport? Also discuss the strength and weakness of road transportation.                                           (7+8)


GROUP-A

(Attempt ALL the questions): Very Short Answer Questions        (14 x 1=14)

  1. Identify old marketing concept.
  2. Mention the elements of selling function.
  3. Define standardization.
  4. Classify market on the basis of time period.
  5. Mention BIG THREE buying motives.
  6. Point out any four concepts of market.
  7. Write any four elements of promotion mix.
  8. Give the meaning of wholesaler.
  9. What is physical distribution function?
  10. List any four modern means of transport.
  11. Point out any four features of warehouse.
  12. What is cold storage warehouse?
  13. Differentiate between Need & Want.
  14. What do you mean by market information?

GROUP-B

(Attempt any SEVEN questions): Short Answer Questions                     (7 x 8=56)

  1. What is meant by marketing? Explain about modern and old marketing concept.(2+6)

 

  1. What is marketing mix? Explain the components of marketing mix.                             (2+6)

 

  1. What is buying? Discuss about the non-institutional buying process.                          (3+5)

 

  1. Discuss about the factors affecting individual buying decisions.                                     (8)

 

  1. What is risk management? Explain the types of risks in business.                                   (8)

 

  1. Explain any four facilitating functions of marketing.                                                 (2+6)

 

  1. What is Demand? Discuss about Method of Demand Creation.                               (3+5)

     

  1. Discuss about any four buying methods..(8)

GROUP-C

(Attempt any TWO question): Comprehensive Answer Questions    (2 x 15=30)

  1. Define marketing functions and also explain about the importance of warehousing. .(3+12)
  1. What is air transport? Explain the merits & demerits of air transport and its importance to our country..                                                                          (3+12)
  2. What is meant by transport? Explain the factors should be considered while selecting the modes of transport..                        (3+12)

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